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My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.
As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.” But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.
When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.
Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.
, and are loaded with his personal insights into the primal female brain. “There’s no question about it,” reads one chapter, “women want to date the alpha male.
They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?
From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.
“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.“Rule 1: Don’t make her think too hard,” the manual says.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.” What does a “low cognitive load” pick-up line look like?So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.” In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.The matches I speak to on behalf of the Texan man and other clients have no idea they’re chatting with a professional.Tags: Adult Dating, affair dating, sex dating